What is personal information?

Personal information is any information relating to an individual who can be identified directly or indirectly, often by name, account number, location, an online identifier or other factors specific to their identity.

Personal information may include “special category data” relating to racial or ethnic origin, political opinions, religious beliefs, membership of a trade union, physical or mental health, criminal records, and allegations.

As a rule, we do not collect “special category data” about visitors to our website or our customers or suppliers. The exception is where we identify suspected criminal activity such as fraudulent claims, or the use of stolen payment card details. In this case we will record details of the suspected criminal activity and may take appropriate action, including refusing to accept orders, make payments, or give refunds. We may also report the incident to the relevant bank, payment card issuer, the police, or other appropriate authorities.

See below for details of how we may use your personal information.

Website Visitors: The personal information we collect about you and how we use it

You can visit and browse our website without providing your name or contact details. Like many websites, our server logs capture details of your operating system, browser software, IP (Internet Protocol) address, and Uniform Resource Locator (URL), including the date and time of your visit. You may choose to provide your contact details (name, address, business, job title, email address, telephone number) if you choose to do any of the following:

  • Buy something in WL Kitchen and Home
  • Sign up for news and offers
  • Request a brochure or make an enquiry
Keeping you informed

If you sign up to receive updates or have bought or enquired about our products and services, we may use the information we collect to let you know about other products and services which may be of interest to you. As well as helping keep you updated with information about promotional offers and what we have coming soon. We use this information to tailor the marketing you receive from us so it is as relevant to your tastes and interests as possible. This may include serving you with adverts on social media and other third party websites.

You can opt out of receiving marketing communications from us at any time by contacting our customer services team through one of the options on our “contact” page


We will retain your personal information for as long as needed for the legitimate business purposes described below.

If you are a visitor to the website, we will retain your information for a limited period in order to, respond to any questions, provide you with the information you require, or to simply send you updates on our products and services.

Your information may be retained for longer than this if there are valid legal grounds for us to do so, for example if required by law or court order, or as needed to defend or pursue legal claims.

Other disclosures

Your personal data may be disclosed to the following third parties for the purposes described below:

  • Tax, customs and excise authorities
  • Regulators, courts and the police
  • Fraud screening agencies
  • Central and local government
  • Insurance companies
  • Other professional advisors

We may also disclose your personal information if we believe that it is necessary to enforce our terms and conditions or otherwise protect and defend our rights, property, and the safety of our customers and other users of the website. We may disclose and/or transfer your personal information in connection with a reorganization  of our business. For example, if the majority of our shares are bought by another company or if we transfer all or some of our assets to another company.


We are committed to safeguarding the personal information you provide to us. We use appropriate measures to protect the information that you submit through our website and the information we collect and store about our customers. Only employees who need the information in order to do their jobs have access to it.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of information you submit via our website. Once we have received your information, we will take appropriate technical and organizational measures to safeguard your personal data against loss, theft, and unauthorized use.

Legal basis for processing

Some of the information we collect is provided by you voluntarily (and therefore with your permission), for example, when you sign up to join a mailing list or submit a query. If you purchase items from us, or if you supply products or services to us, most of the information we collect is necessary so that we can fulfill the agreed upon contract. This information is collected for our legitimate business purposes, which include:

  • To keep in touch with current, past and prospective customers
  • To gain a better understanding as to how our customers interact with us and how we can improve upon our products and services.
  • To monitor the use of our website and improve its facilities
  • To identify suspected criminal activity and take appropriate action
  • To protect and defend our rights

When we collect personal information from you we will indicate whether it is mandatory or voluntary. This is done on the website by using asterisks to mark mandatory fields.

Links to other websites

Links may be provided on our website to other websites that are not operated by us. If you use these links, you will leave our website. You should note that we are not responsible for the contents of any third party website. External sites will have their own privacy policies which you should read carefully.